Ask the experts: 9 tips to become an Airbnb SuperhostWill Godfrey
Nov. 15, 2018, 1:04 p.m.
Whether you’ve used Airbnb a few times as a guest or you’re a seasoned host, you’ve probably heard of the much-coveted ‘Superhost’ status awarded to… well, Superhosts.
What’s so special about Superhosts?
Airbnb provides a range of perks to incentivise trying for superhostdom. These include hard benefits like increased average earnings (+22% according to Airbnb; +60% more revenue per available day according to Airdna), a 20% bonus on host referrals and an annual travel coupon or free professional photoshoot, through to promises of exclusive partner discounts, priority support, exclusive event invites and improved visibility for your listing.
In short: Superhosts have it pretty good.
However, this elusive accolade doesn’t just get dished out to any Airbnb host. If you’re even going to have a shot at making it into the upper echelons of host society, there’s a fair amount of hoop-jumping that has to take place first. Airbnb has created 4 quantifiable values that are required of their superhost elite:
There are many paths to the top of the Superhost mountain (some quicker than others) so to help you decide on a plan of action I’ve pulled together top tips from a range of experts, from Airsorted hosts who have gained Superhost status to 5-star rated property cleaners, a property photographer, and an interior design specialist.
Here's how to get into the Superhost club, according to the experts...
1. Nikki Robertson, Airsorted host & Airbnb Superhost in Edinburgh
“As an avid explorer myself, I understand the value of a seamless travel experience. To me, this means providing a comfortable, hassle-free and enjoyable environment for your guests with a local feel. A critical aspect of being a great host is listening to each guest's feedback and acting upon their suggestions - its the small tweaks to your property which massively enhances their enjoyment of the property. A few tips would be to provide everything your guest could need, make cleanliness a priority and provide timely and efficient communication.”
2. Jessica Clough, Senior Client Success Executive at Airsorted
“A guest can tell whether you care about their needs during the day, or whether they are simply there to make you money. Caring about your guests' comfort and quality of stay makes a huge impact. This can be small gestures such as toiletry samples, a beverage station, a welcome basket, a phone charge station or simply a welcome note – it goes a long way! Alternatively, willingness to help when maintenance issues arise also makes a huge impact.”
3. Rebekah Ingle, Client Success Team Lead at Airsorted
“Guests choose to stay in an Airbnb over a hotel for the personal touches. They want to feel at home away from home, so I would recommend personalising your space (if you don’t live in the property yourself), or leaving one or two quirky decorations out (if the property is your home). Cushions, colourful blankets, funky paintings and cactuses all photograph very well and give the property that homely feeling.”
4. Tatiana Filatova, Airsorted Supercleaner (100% 5-star cleans in the last month)
“When you’re preparing for your guests, don’t settle for ‘good enough’. Do it a hundred times better! Slapdash cleaning isn’t acceptable, but it’s not just my reputation on the line – it’s the host’s and Airsorted’s too. Hosts can increase the chances of a perfect clean every time by making sure the property is fitted with working, efficient appliances. If a host invests in quality appliances in your property, the cleaner will make sure everything is kept clean and tidy, and those 5-star reviews will keep coming in.”
5. Olga Kott, Photographer at Airsorted
“High-quality photographs will make your property stand out amongst other listings on Airbnb. After all, your guests can only rely on what they see online – and more often then not they’ll pick the most attractive place that fits their budget and requirements. Bright, colourful images that have character allow them to envision staying in and enjoying living like a local.”
6. Sarah Craddy, Lead Designer at Homewings
“Making your space feel like a home from home has a huge impact and first impression on your guests. It creates a warm, welcome feeling that can melt away any stresses of their day so far. Ensure your space is curated down to the smallest details, from a statement piece of furniture to local art and coffee table books.
Embrace a warm sumptuous colour scheme – rich colours will create a luxurious ambience, but no need to overdo it: A statement wall or a deep-toned, cosy sofa will do the trick. Add layers of textures via cushions and throws, and try adding some rich brassy tones for a little extra opulence. And finally, don’t forget the lighting. It’s so important, as it can (excuse the pun) literally change the mood!”
7. Abbie Taplin, Guest Experience Executive at Airsorted
“Guests often ask us for things to do in the city they’re staying in... It's great for hosts to have a coffee table guidebook of things to do around the city for guests to browse whilst they’re staying. Guests get great advice, hosts get great reviews. Win-win!”
8. Peter Davis, Airsorted host & Airbnb Superhost in Sydney
"To be honest, becoming a Superhost is relatively simple. And Airsorted makes this all so easy. But becoming a Superhost and behaving like a Superhost, are two very different things. Nikki and I respond to every public guest review with a public host response, a few sentences that thank the guests for the positive review and we always mention a large positive reminder about the property. ‘Delighted you enjoyed the local cafes’, ‘So glad the weather was so lovely by the harbourside during your visit’, ‘Great to read your review about how comfortable and spacious you found the terrace’ and so on. A personal touch that the public reads reinforces how great your listing is, and how great you are, as Superhosts! Guests want to book with hosts that care about them. Let Airsorted manage the listing and spend a few minutes yourselves replying to your listings public guest reviews and you will see your bookings skyrocket! That’s the Superhost difference."
"My secret to becoming a Superhost is consistency, this means always being prepared to go the extra mile to ensure that the guests are happy. In order to get plenty of bookings, I ensure that my listing is competitively priced so that my guests know that they are getting great value for money. The best way to keep your rating up is through great communication as well as having an attractive and accurate listing and well-maintained property so that guests feel comfortable and relaxed during their stay.”
Hopefully there's plenty of inspiration in these tips to get you to Superhost status. At Airsorted, we're always working to get our hosts the best returns and guest reviews possible, and we're proud to say we manage properties for hundreds of Airbnb Superhosts. To find out more about our host management service, use our price calculator at the bottom of this page to see how much you could be earning by short-letting your home!